top of page

SCROLL

MOIN!

This is SonoBeacon. Motion Data Intelligence 

SONOBEACON

Welcome to SonoBeacon, your innovator in the world of real-time people flow analysis.


Our company is the pioneer when it comes to creating an in- 
depth understanding of people's behavior using state-of-the-art sensor technologies and sophisticated analytical methods. 

 

The combination of sensor technology and modelling techniques enables companies and organisations to record, analyse and interpret the flow of people in real time, always in compliance with the strictest data protection standards.

​

Our goal is not just to provide simple counting data, but to offer real added value.

Hansa1.png
Hansa2.png

Office Hamburg, Am Pickhuben 2

Tel. +49 (0) 3841 2892 870

Headquarters Wismar

Alter Holzhafen 17a

Tel. +49 (0) 3841 2892 870

The Team

We are there for you

Olaf_neu.png

Olaf Stepputat

CEO & Co-Founder
Image: Marco Prosch

Porträt_Müller_Janine 2.jpg

Janine Müller

Partner Account Manager

Kristiaan.png
jana.png

Jana Roeper

Commercial Manager

frances.png

Frances Schoppe-Müller

Project Manager

Maria1.png

Maria Eder
Marketing Manager

Insights

INSIGHTS

to SonoBeacon 2024

For a world of positive change: We are trailblazers and set new standards. At Sonobeacon, we believe that traditional ways of thinking need to be broken in order to drive innovation. Through intelligent use of data, we want to improve people's lives and provide great solutions for businesses and operators.

​

Welcome to SONOBEACON, an up-and-coming startup from the North. Our common drive is to use technology and a strong business acumen to improve daily life, especially people's movements in public spaces. For us, "better" means not only more efficient and sustainable for infrastructure operators, but also more pleasant for people. In doing so, we attach great importance to safeguarding the right to anonymity.

​

Our goal is to create real added value through smart technology and data-driven solutions. We strongly believe that effective use of motion data not only improves efficiency and sustainability, but also helps to increase the quality of life in urban environments. With our passion for innovation and commitment to privacy, we are ready to shape the future of motion data analytics

Media Reports

Publication in the trade press or articles about us

DER NAHVERKEHR

Öffentlicher Personenverkehr in Stadt und Region

Published in 12/2022

DER NAHVERKEHR

Release1.jpg

"Intelligent planning with
up-to-date passenger data
for public transport"

"Intelligent planen mit
aktuellen Fahrgastdaten
für den ÖPNV"

Release2X.jpg

Our goal is not just to provide simple counting data, but to offer real added value. By providing insights into the behavior of customers or visitors, we help to use resources more efficiently, optimize marketing strategies and refine business processes.

​

With deep expertise and a strong commitment to quality and privacy, we are your trusted partner when it comes to understanding and predicting the flow of people, and ultimately moving your business forward.

​

Let's work together to unleash the full potential of your data and achieve your business goals.

Published in 9/10 - 2023

Nahverkehrspraxis Ausgabe 9/10 23

Release2.jpg
Release3.jpg

"Passenger flows in public transport - State of the Art & Forecast"

"Fahrgastströme im ÖPNV - State of the Art und Ausblick"

MEDIA KIT

News and recent releases

For more information call our PR department at the headquarters in Wismar.

Press

Published at the SB Linked In Channel

September 2024
HEAG MOBILO EXPANDS

DIGITAL PASSENGER COUNTING SYSTEM

SonoBeacon is excited to announce the rollout of its digital passenger counting system in collaboration with HEAG mobilo.

DSC02221.jpg

 

 

 

 

Following a successful pilot in 2023, SonoBeacon's solution will now be deployed across the entire fleet of buses and trams in Darmstadt.

​

This innovative technology enables real-time tracking of passenger volumes, improving route planning and service efficiency.

​

With over 80 % data accuracy, HEAG mobilo can better meet the needs of commuters and enhance the overall public transport experience.

October 2024
SETTING SAIL

WITH SONOBEACON

Our SonoBeacon crew recently came together in Wismar for two days of teamwork and inspiration.

IMG_9409.jpg

 

 

 

 

Our team met at our head office for two days of collaboration and team building.

​​

From workshops to shared acitivities, we had the chance to connect and explore fresh ideas. Strategic discussions helped us to sharpen our vision and set a clear path forward.

​

It was an energizing experience that brought us closer together.

​

Thanks to everyone for the spirit and enthusiasm that made these days unforgettable.

December 2024
COLLABORATION

FOR INNOVATION

We had the pleasure of attending the final presentation of an interesting practical project with the university of Wismar.

IMG_9840.jpg

 

 

 

 

As part of a change management module, the students worked on a growth strategy for SonoBeacon, delivering impressive results and innovative ideas.

​

Their contributions offered valuable perspectives for our future direction. We sincerely thank the students, faculty and all participants for this inspiring collaboration.

​

Such projects demonstrate the power of combining academic expertise with real-world challenges.

December 2024
SEASON'S GREETINGS

FROM SONOBEACON

2024 has been an extraordinary year for SonoBeacon marked by exciting projects, inspiring partnerships and connections.

241220_LinkedIn Bild_Weihnachten.jpg

 

 

 

 

We want to express our heartfelt gratitude to our clients, partners and exceptional team for their trust and collaboration. Together we have achieved remarkable milestones and laid the groundwork for a promising future.

 

Looking ahead, 2025 will be a year of innovation, growth and new challenges – and we are excited to embark on this journey with you.

 

We wish you and your loved ones a joyful holiday season, restful days, and a successful start to the new year.

IMAGE VIDEO

Discover SonoBeacon

Hit the video player (area) to enable sound play.

SonoBeacon partners to:

partner3.png
partner2.png
partner4.png
partner1.png

AWARD WINNING

The Wismar-based SonoBeacon GmbH has won first prize in the "Global Supply Chain" category as part of the "Fast Mover" start-up competition 2020. The award was given to innovative logistics concepts in times of Corona. The competition was organized by Digital Hub Logistics GmbH. The winners were selected by a jury of experts consisting of managers from DHL, Volkswagen, the management consultancy Ingenics, the Logistik-Initiative-Hamburg and Hamburger Hafen und Logistik AG. Out of a large number of participants, SonoBeacon GmbH was awarded as the winner in the category "Global Supply Chain" and, in addition to the prize money, will receive several workshops to take its own concepts to the next level

Logo-Fast.png

WINNER 2020

Fast Mover Award

DB mindbox Selection Day - Regional Traffic 2024

SonoBeacon chosen to Deutsche Bahn’s signature startup program.

​

A reliable forecast of the capacity utilization of buses is essential. Merely taking counts is not sufficient for this, rather the analysis and understanding of the dynamics of passenger flows is paramount.

 

Therefore, after a tough selection process, SonoBeacon was chosen to put this technology to the acid test in regular operation together at DB Regio.

 

More news about the project and our associated partners will follow soon.

bottom of page